Make Your Training Videos Memorable

Do you remember when you were training for your job? Maybe you played a cheesy board game that introduced different situations. Maybe you took some assessment. Maybe you trained on the job with the jump-and-grow-your-wings-on-the-way-down approach.

Hopefully your trainer was able to utilize the power of video, but I don’t want to get into how effective videos can be right now. What I do want to get into is, if you did watch a video it was probably some excited actor who said something along the lines of:

“We are so excited that you are on board with us! I’m going to walk you through a few things and by the end you will be on your way to great success at our great business!”

If you want my professional opinion, which I assume you do since you’re reading this, that is overdone and booooooring.

I’ve been there. I’ve watched them. You sit and watch because that’s what you’re supposed to be doing.

So how do you avoid boring training videos? Maybe you Google it.

If you Google “How to make an effective training video,” you’ll get results that discuss production quality and general things to remember when making your video.

Let me save you some time:

They all say the same thing:

  • Match the visual with the audio and titles
  • Show people what you’re talking about
  • Make it linear (Step1 then Step2 then Step 3, etc.)
  • Keep the script conversational.
  • Split the video into smaller pieces

These aren’t bad things, but they will only take you so far in keeping the attention of your employees.

I want to share with you a few ideas that will take your next training video from typical to memorable.

1.) Thinking Outside the Box, but Not Too Much 

Most training videos revolve around a talking head. That means that there is a “host” or main person speaking and acting as a guide throughout the training video.

C’mon, guys.

You can do better than that.

You don’t need to go full cinematic, but I know you can come up with something a little more engaging. The airlines broke out of their shells in recent years with the dawn of the entertaining safety video.

Maybe you could have your business under attack and the only way to save it is for the new guys to do their job. This would be really easy to make super cheesy and maybe that works for your company or maybe you have to try extra hard to make it cool.

You could send your new team on a mission throughout your building and at each spot is a video clue to solve the mystery or catch the bad guy.

Or if you’re into new technology and trendsetting you could create a virtual reality world and transport your trainees into an alternate universe where they learn new skills.

I’m just brainstorming. The possibilities truly are endless. And I can almost guarantee that you wouldn’t have anyone dosing off during those experiences.

Turn the training into an experience instead of a lecture and your new hires won’t forget it.

I know some of these training video methods are a little out there. Don’t go too crazy because the focus needs to be on the content you are relaying, but don’t be afraid of adventure. Which conveniently leads to my next point.

2.) Make Them Pay Attention 

Whatever idea you land on you need a storyline. People very easily get sucked into compelling stories.

Why do you think Country music has stuck around? It isn’t because of the music. It’s because the artists tell a lot of stories through their lyrics.

So what makes a good story?

Well, let me simplify it for you:

You need a beginning, middle, and end. You need a hero and a villain. You need a little conflict right at the beginning and a few conflicts throughout the story that grow in intensity, then a final epic conflict at the end. And you need the hero to win.

This is a dramatic oversimplification of the formula to a good story, but if you can stick to what I just laid out, you’ll be just fine.

Figure out a way to involve your new team in the story and you’ve landed on a gold mine.

Do this and people will remember the video and what was in it. After all, that’s the whole point of the video, right? For them to actually remember what they watch?

3.) This Next Element is the Biggest Miss by Almost Everyone 

So here is one of the biggest pieces of advice I can give you to remember as you brainstorm your next training video.

Show your company’s personality.

The easiest place to do this is through the script. Everyone recommends that you write conversationally and they’re right. I’m going to define that word for you just so that we are clear on what I mean.

conversational writing [kon-ver-sey-shuh-nl rahy-ting] Writing the way you talk.

If your company has a fun personality then why would you strip the script of that fun? The script should feel like a conversation. It should be directed to the newbies.

Hint: It feels more personal if you write it to 1 person. Yes, one person.

If you have some inside jokes at your company, throw those in there. If your company has been labeled or stereotyped, make fun of yourself a bit. Your employees will appreciate it and feel more comfortable.

The business world seems to have defined “conversational” as avoiding big words, but there is so much more to it and it’s an incredible way to establish a connection with your new crew.

Don’t waste this opportunity. Give your new recruits something they want to watch instead of something they have to watch.

Well, thanks for reading. I hope you got something valuable from this. If so let us know in the comments below. Also feel free to share examples of training videos good or bad.

P.S. For some information on employee motivation check out this article by Glenn Llopis.


2015-06-24 21:51:35